Dr. Dre's beats are some of the most potent in hip-hop. Now his Beats by Dr. Dre headphones will let fans hear what he hears.
Frustrated by listening to MP3s through mediocre ear buds, Dre spent two years working with Interscope Geffen A&M chairman Jimmy Iovine and audio accessory maker Monster Cable to develop sets that replicate what he hears in the studio.
"If people think they like their music on those little ear buds or computer speakers, they'll experience it on a whole different plane," Iovine says.
The headphones offer detailed highs and deep bass while shutting out ambient noise. They go on sale Friday at Apple, Best Buy and beatsbydre.com. "They definitely get across what my music should sound like," Dre says.
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